Panel #1
Reimagining Brand Partnerships: Data-Driven Sponsorships
When: Thursday, May 15th | 1:00-1:50 PM ET
Where: Highlands
SET Speaker: Victoria Yip, Senior Marketing Manager
Who else? Madison Jelks, Director of Digital Strategy & Partnerships (Red Light Management), Lecrae (GRAMMY Award winning rapper & author)
DETAILS: Brands want more than just visibility—they want impact. This panel will explore how artists can use data to create compelling sponsorship pitches, leveraging fan insights to attract high-value brand partnerships. Panelists will share how aligning sponsorships with an artist’s audience creates authentic, mutually beneficial relationships. Attendees will learn to package their fan base and touring plans for maximum appeal to brands.
Panel #2:
From Stream to Stage: Building Lifelong Fan Relationships Through Cohesive Journeys
When: Thursday, May 15th | 3:00-3:50 PM ET
Where: Grand Ballroom
SET Speaker: Jarred Goldner, Director of SET
Who else? Connor Hachey, VP of Digital Strategy (Virgin Music Group), Brooke Mansfield, Senior Director of Digital Strategy (Riser House Entertainment), Brian Quickie Wong, SVP & GM (Beatport & Beatsource)
DETAILS: As fans engage with music across streaming platforms, live shows, and social media, the key to long-term success lies in fostering meaningful and lasting connections. This panel brings together industry leaders to explore strategies that merge data-driven personalization, innovative campaigns, and direct-to-fan marketing. Learn how to leverage technology, AI, and immersive experiences to craft seamless journeys that transform casual listeners into dedicated and loyal audiences, creating deeper engagement at every touchpoint.